We are all familiar with websites. A website is an address, but an address of what? An address is usually for a place or a house. A website also has a “house or home,” and that is called a domain.
Let’s first understand the structure of a domain. We’ll start with the TLD, which stands for Top Level Domain. This is the part that comes after the dot in a domain name. For example, if we take metrotalks.com, the TLD is .com. While it originally started with .com, there are now many types such as .in, .us, .uk, and others based on countries. Among these, the most popular is still .com, which is considered an international TLD.
A domain can be a major investment product. Depending on its name, a domain can be “premium,” and its market value can reach tens of millions of rupees. For example, google.com is worth several hundred billion dollars. But the surprising fact is that when the domain google.com was first purchased, it cost only 12 dollars. So how many times has its value increased? The answer is beyond any simple calculation.
The part before the TLD or the dot is the “house name.” For example, in metrotalks.com, metrotalks is the house name, and in google.com, google is the house name. In domain investing, this name part is very important. You need to choose it based on market research. Just because you like a name doesn’t mean the domain will be available – someone else may have already taken it.
So, you can either buy a domain or invest in domains. Let’s understand how to buy one. First, you need to visit a domain seller’s website. You must check whether the domain can be transferred—meaning whether it can be moved from the current owner to you or to your preferred domain vendor. Only if it can be transferred should you consider investing.
How and which domain should you buy? I’ll give two examples to explain this. Let’s take metrotalks.com as an example. If you search “metro talks” on a search engine, you’ll find that several news media outlets have a news column called “Metro Talks.” This means metrotalks.com could be valuable to those media companies.
Its market value could reach tens of millions. Similarly, you need to research and find names that are popular but not yet premium or expensive, and buy those domains.
Another popular approach is celebrity branding. You can buy a domain using a model’s name. When that model becomes famous, their agency may want to buy the branded domain from you. Based on the model’s popularity, the market value of your domain could reach several crores of rupees.
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