The restaurant business is traditionally difficult, requiring the right location, quality food, effective marketing, and years of effort to build customer trust. Therefore, when relatively unknown restaurants achieve extraordinary success within a short period, questions naturally arise regarding the factors behind such growth. In an era where online reviews heavily influence consumer decisions, concerns about review manipulation, misleading promotion, and other unethical practices cannot be ignored. This highlights the need for regulatory authorities to go beyond issuing licenses and conduct periodic audits and inspections to ensure transparency, consumer safety, and fair business practices within the food industry.